RUKOPYS CZ Free First Mark
Service portfolio

What
we do.

Five packages, one approach. Every project is authorial craft, not a ticked-off template, not a generator's output. AI carries the volume, the human carries the signature.

01 / Start

First
mark

The entry package for brands that are just starting out. A foundation you can go public with.

Logo and final files
Basic colours and typography
Business card
Start pricing →
Output
Logo
+ basics

Ideal for a fast launch. A foundation that Identity or the full brand builds on.

Leads into / Identity
Output
Identity
ready to go public

A visual system that people recognise before they even finish reading your name. The foundation of every communication.

Leads into / Rukopys Full
02 / Identity

The full
system

Not just a logo. A visual system that works across every format and survives the first season.

Logo and variants
Logo manual
Colour and typography system
Basic templates
Identity pricing →
03 / Rukopys Full

Your
signature

Everything from Identity, plus complete brand guidelines that survive a team change and growth. A brand as a living system.

Everything from the Identity package
Complete brand guidelines
Social media kit
Document templates
Tone of voice
Rukopys Full pricing →
Output
A brand
as a system

From the first conversation to a brand book you work with for the next five years without a consultant.

The boldest. The most yours.
04–05 / Launch
Creative Launch

Everything at once.

The flagship launch package. Identity, website and the first month of content as one guided project.

Complete identity + brand book
5-page turnkey website
One month of Instagram strategy
20 ready-made posts
Request Creative Launch
Launch Lite

Identity now,
website later.

The same as Creative Launch without the website. The website arrives in month 2, once your social channels are up and running.

Complete identity + brand book
One month of Instagram strategy
20 ready-made posts
Website in month 2
Request Launch Lite
06 / Formats

Internal
documents.

A professional visual format for reports, internal documents, labels and presentations. A company with its own identity makes its documents recognisable at a glance.

Report and document templates
Visual system for presentations
KPI tiles and clear tables
Professional typography and layout
See a real project sample →
Who it's for

Companies that have an identity, but whose documents look like they're from the nineties.

01Internal reports and briefs
02Presentations for management and clients
03Labels, certificates, forms
04Onboarding materials
View sample
+ / Add-ons

On top
of that.

Add to any package. Agreed individually, priced by scope.

Naming

Brand name and domain strategy

Copywriting

Key brand copy, not bulk content

Website

Via an external partner depending on scope

Photo styling

Creative direction for photo production

We don't offer PR copy, social media management or bulk copywriting - details in About.

Getting started

Know
what you want?

Send a brief and get a direction back for free - no commitment, no invoice. Then we decide whether it makes sense.

Free First Mark →
See the pricing